OMNIPOTENT MARKETING INSIGHT #1:

When You Get Ready To Go Into Battle...Check Between Goliath’s Toes For A Bunch Of Little Squashed Davids'

In the classic Bible tale, David was a young sheepherder who threw a single stone from a sling killing a nine-foot tall giant named Goliath. This is amazing because Goliath was girded with a sword, a spear, and a shield. Of course, if you believe in the Bible, then you probably believe David had the backing of a higher power - a power mightier than Goliath.

But in our day - in business competition - the odds aren’t always as favorable for the little guy. Let’s assume that you (David) have a pet store that you want to take online. You hear all the “Cyberhype”, which is that all web companies have an equal opportunity to compete and succeed. Take a quick inventory of your size and your weapons: you have a 40-page website and $10,000 a month allocated for advertising. Now let’s check your competition (Goliath): his name is PETsMART.com and has over $100 million dollars of investment capital, which he can freely spend on advertising. In the Bible, Goliath was about 5 times bigger than David. Right now, PETsMART.com is about 830 times bigger than you. If our 5 foot 6 David challenges a Goliath 830 times bigger than he is, Goliath would be nearly one mile tall. At least David had a higher power on his side!

How Many Goliaths Can There Be?
(Answer: Not Very Many)

The little guy’s ability to beat the big guy online echoes most myths. The online world has become this mirror image of the bricks and mortar world. In every main category, large, well-financed leaders are emerging and taking the biggest chunks of the market share. In retail, as well as online, they’re called “category killers.”

Athletic Stores:
Foot Locker
Just For Feet
The Athlete’s Foot

Pet Stores:
PETsMART
PETCO

Toy Stores:
Toys R Us
KB Toys

There are other successful athletic shoe stores, pet stores, and toy stores that aren’t well known national brands. These are the mom and pops, local chains, and regional stores that do quite well. But only a few in each category can wear the title of “big boy” or Goliath.

You’ve Got A Chance

If You Aim For Goliath’s Weak Spot - His Poor Marketing

Your ability to survive and thrive as an online business depends on the same things as a bricks and mortar business:

• Your desire to become a big player

• Your financial backing

• Your people

• Your systems that allow you to meet an beat customer expectations

Did we mention financial backing? With the frenzy of Internet companies, venture capital, and IPOs, it’s even more likely that your competitor will have more money to spend on advertising than you do. It’s bad enough running a local pet store and trying to compete with PETsMART with their enormous advertising budget.  But, not even PETsMART has $100 million dollars to drop.  Now you have the Internet. Now, you can put together a marketing plan that’s built on good, solid fundamental principles - one that will allow you to experience growth at a rapid rate. Your chances to succeed are better than ever, even if you’re a David fighting against a Goliath.

The beauty of this program is your ability to take the course in bite-sized chunks or sessions at times that are most convenient for you – between appointments, after work, on the weekend, in the middle of the night.  It doesn’t matter when or where, because it’s on-line!  Simply, visit the link at the bottom of this page (or the top-right of any page in this ebook) and see for yourself how the companies we serve have grown their profits 2X, 4X, and in many cases 10X since leaving behind their old, tired methods of doing marketing.

Learn Proven, Innovative Marketing Strategies  & Tactics To EXPLODE Your Revenue And Grow Your Business... In Just 7 Days! The MONOPOLIZE YOUR MARKETPLACE system is a step-by-step program for innovating and marketing your company.  We’ll show you how to first, BE better than the competition and second, DO marketing better than the competition so that you become the obvious choice to do business with.  MYM On-Demand is the latest in eLearning technology featuring broadcast quality video, stereo quality sound, and fully-synchronized slides in a complete, interactive rich streaming multi-media presentation.  This is the first and ONLY online marketing resource of its kind.  It teaches you step-by-step how to enhance your marketing efforts through a proven method called the Monopolize Your Market System.  It shows you how to win more business and to make more money.  CLICK HERE to begin Monopolizing Your Marketplace Today!   RETURN To Table Of Contents Next Chapter >>>   This ebook is brought to you by: [={yourcompany}] email:     [={youremail}] web: [={yoururl}] phone: [={yourphone}] Copyright © 2005 MYM Marketing & MYMOn-Demand.com. All rights reserved. This publication is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional advice. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. © COPYRIGHT 2005 ALL RIGHTS RESERVED WWW.MYMONDEMAND.COM